The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
The Row - Loafer
The Row - Loafer
The Row - Loafer
The Row - Loafer
Shop at Hirshleifers

The Row - Loafer
Shop at Hirshleifers
Slide image
 
The Row - Soft Loafer
The Row - Soft Loafer
The Row - Soft Loafer
The Row - Soft Loafer
Shop at Hirshleifers

The Row - Soft Loafer
Shop at Hirshleifers
Slide image
 
The Row - Novus Sailor Loafer
The Row - Novus Sailor Loafer
The Row - Novus Sailor Loafer
The Row - Novus Sailor Loafer
Shop at Hirshleifers

The Row - Novus Sailor Loafer
Shop at Hirshleifers
Slide image
 
The Row - Hudson Slide
The Row - Hudson Slide
The Row - Hudson Slide
The Row - Hudson Slide
The Row - Hudson Slide
Shop at Hirshleifers

The Row - Hudson Slide
Shop at Hirshleifers
Slide image
 
The Row - Hudson Slide
The Row - Hudson Slide
The Row - Hudson Slide
The Row - Hudson Slide
Shop at Hirshleifers

The Row - Hudson Slide
Shop at Hirshleifers
Slide image
 
The Row - Soft Mocassin Two
The Row - Soft Mocassin Two
The Row - Soft Mocassin Two
The Row - Soft Mocassin Two
Shop at Hirshleifers

The Row - Soft Mocassin Two
Shop at Hirshleifers
Slide image
 
The Row - Casa Slipper
The Row - Casa Slipper
The Row - Casa Slipper
The Row - Casa Slipper
Shop at Hirshleifers

The Row - Casa Slipper
Shop at Hirshleifers
Slide image
 
The Row - Soft Loafer
The Row - Soft Loafer
The Row - Soft Loafer
The Row - Soft Loafer
Shop at Hirshleifers

The Row - Soft Loafer
Shop at Hirshleifers
Slide image
 
The Row - City Flip Flop
The Row - City Flip Flop
The Row - City Flip Flop
The Row - City Flip Flop
Shop at Hirshleifers

The Row - City Flip Flop
Shop at Hirshleifers
Slide image
 
The Row - Quain Pant
The Row - Quain Pant
The Row - Quain Pant
Shop at Hirshleifers

The Row - Quain Pant
Shop at Hirshleifers
Slide image
 
The Row - Ry Top
The Row - Ry Top
The Row - Ry Top
Shop at Hirshleifers

The Row - Ry Top
Shop at Hirshleifers
Slide image
 
The Row - Maiko Top
The Row - Maiko Top
Shop at Hirshleifers

The Row - Maiko Top
Shop at Hirshleifers
Slide image
 
The Row - Dashiell Shirt
The Row - Dashiell Shirt
Shop at Hirshleifers

The Row - Dashiell Shirt
Shop at Hirshleifers
Slide image
 
The Row - Thom Pantsenan Shirt
The Row - Thom Pantsenan Shirt
The Row - Thom Pantsenan Shirt
Shop at Hirshleifers

The Row - Thom Pantsenan Shirt
Shop at Hirshleifers
Slide image
 
The Row - Nael Shirt
The Row - Nael Shirt
The Row - Nael Shirt
Shop at Hirshleifers

The Row - Nael Shirt
Shop at Hirshleifers
Slide image
 
The Row - Mabon Zip Up Hoodie
The Row - Mabon Zip Up Hoodie
Shop at Hirshleifers

The Row - Mabon Zip Up Hoodie
Shop at Hirshleifers
Slide image
 
The Row - Rossen Pant
The Row - Rossen Pant
The Row - Rossen Pant
Shop at Hirshleifers

The Row - Rossen Pant
Shop at Hirshleifers
Slide image
 
The Row - Thom Pant
The Row - Thom Pant
The Row - Thom Pant
Shop at Hirshleifers

The Row - Thom Pant
Shop at Hirshleifers
Slide image
 
The Row - Siouxie Jean
The Row - Siouxie Jean
The Row - Siouxie Jean
Shop at Hirshleifers

The Row - Siouxie Jean
Shop at Hirshleifers
Slide image
 
The Row - Toril Pant
The Row - Toril Pant
The Row - Toril Pant
Shop at Hirshleifers

The Row - Toril Pant
Shop at Hirshleifers
Slide image
 
The Row - Malaya Pant
The Row - Malaya Pant
The Row - Malaya Pant
The Row - Malaya Pant
Shop at Hirshleifers

The Row - Malaya Pant
Shop at Hirshleifers
Slide image
 
The Row - Sato Top
The Row - Sato Top
Shop at Hirshleifers

The Row - Sato Top
Shop at Hirshleifers
Slide image
 
The Row - Miller Shirt
The Row - Miller Shirt
Shop at Hirshleifers

The Row - Miller Shirt
Shop at Hirshleifers
Slide image
 
The Row - Granada Shirt
The Row - Granada Shirt
Shop at Hirshleifers

The Row - Granada Shirt
Shop at Hirshleifers
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }