The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
Jamie Haller - The Asymmetry Shirt in White
Jamie Haller - The Asymmetry Shirt in White
Jamie Haller - The Asymmetry Shirt in White
Jamie Haller - The Asymmetry Shirt in White
Jamie Haller - The Asymmetry Shirt in White
Shop at Jamie Haller

Jamie Haller - The Asymmetry Shirt in White
Shop at Jamie Haller
Slide image
 
FRAME - The Cropped Canopy Jacket
FRAME - The Cropped Canopy Jacket
FRAME - The Cropped Canopy Jacket
FRAME - The Cropped Canopy Jacket
FRAME - The Cropped Canopy Jacket
Shop at FRAME

FRAME - The Cropped Canopy Jacket
Shop at FRAME
Slide image
 
FRAME - Le Slim Palazzo Pintuck Pocket
FRAME - Le Slim Palazzo Pintuck Pocket
FRAME - Le Slim Palazzo Pintuck Pocket
FRAME - Le Slim Palazzo Pintuck Pocket
Shop at FRAME

FRAME - Le Slim Palazzo Pintuck Pocket
Shop at FRAME
Slide image
 
FRAME - The Crossover Loose
FRAME - The Crossover Loose
Shop at FRAME

FRAME - The Crossover Loose
Shop at FRAME
Slide image
 
The Row - Pato Sweater
The Row - Pato Sweater
Shop at Hirshleifers

The Row - Pato Sweater
Shop at Hirshleifers
Slide image
 
The Row - Pato Sweater
The Row - Pato Sweater
Shop at Hirshleifers

The Row - Pato Sweater
Shop at Hirshleifers
Slide image
 
The Row - Parth Sweater
The Row - Parth Sweater
Shop at Hirshleifers

The Row - Parth Sweater
Shop at Hirshleifers
Slide image
 
The Row - Duca Top
The Row - Duca Top
Shop at Hirshleifers

The Row - Duca Top
Shop at Hirshleifers
Slide image
 
The Row - Duca Top
The Row - Duca Top
Shop at Hirshleifers

The Row - Duca Top
Shop at Hirshleifers
Slide image
 
The Row - Quintus Jacket
The Row - Quintus Jacket
Shop at Hirshleifers

The Row - Quintus Jacket
Shop at Hirshleifers
Slide image
 
The Row - Phef V - Neck Longsleeve Top
The Row - Phef V - Neck Longsleeve Top
Shop at Hirshleifers

The Row - Phef V - Neck Longsleeve Top
Shop at Hirshleifers
Slide image
 
The Row - Gavina Shirt
The Row - Gavina Shirt
Shop at Hirshleifers

The Row - Gavina Shirt
Shop at Hirshleifers
Slide image
 
FRAME - The Swing Trouser
FRAME - The Swing Trouser
FRAME - The Swing Trouser
Shop at FRAME

FRAME - The Swing Trouser
Shop at FRAME
Slide image
 
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
Shop at DOEN

DOEN - LONG DEEP V - NECK SLIP
Shop at DOEN
Slide image
 
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
DOEN - LONG DEEP V - NECK SLIP
Shop at DOEN

DOEN - LONG DEEP V - NECK SLIP
Shop at DOEN
Slide image
 
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
Shop at DOEN

DOEN - SHORT DEEP V - NECK SLIP
Shop at DOEN
Slide image
 
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
DOEN - SHORT DEEP V - NECK SLIP
Shop at DOEN

DOEN - SHORT DEEP V - NECK SLIP
Shop at DOEN
Slide image
 
DOEN - LONG SCOOP NECK SLIP
DOEN - LONG SCOOP NECK SLIP
DOEN - LONG SCOOP NECK SLIP
DOEN - LONG SCOOP NECK SLIP
DOEN - LONG SCOOP NECK SLIP
Shop at DOEN

DOEN - LONG SCOOP NECK SLIP
Shop at DOEN
Slide image
 
Jamie Haller - The Big Shirt in Olive Plaid
Jamie Haller - The Big Shirt in Olive Plaid
Jamie Haller - The Big Shirt in Olive Plaid
Jamie Haller - The Big Shirt in Olive Plaid
Jamie Haller - The Big Shirt in Olive Plaid
Shop at Jamie Haller

Jamie Haller - The Big Shirt in Olive Plaid
Shop at Jamie Haller
Slide image
 
Jamie Haller - The Big Shirt in Gold Plaid
Jamie Haller - The Big Shirt in Gold Plaid
Jamie Haller - The Big Shirt in Gold Plaid
Jamie Haller - The Big Shirt in Gold Plaid
Jamie Haller - The Big Shirt in Gold Plaid
Shop at Jamie Haller

Jamie Haller - The Big Shirt in Gold Plaid
Shop at Jamie Haller
Slide image
 
Jamie Haller - The New Crew in Ecru
Jamie Haller - The New Crew in Ecru
Jamie Haller - The New Crew in Ecru
Jamie Haller - The New Crew in Ecru
Jamie Haller - The New Crew in Ecru
Shop at Jamie Haller

Jamie Haller - The New Crew in Ecru
Shop at Jamie Haller
Slide image
 
Jamie Haller - The New Crew in Duffel
Jamie Haller - The New Crew in Duffel
Jamie Haller - The New Crew in Duffel
Jamie Haller - The New Crew in Duffel
Jamie Haller - The New Crew in Duffel
Shop at Jamie Haller

Jamie Haller - The New Crew in Duffel
Shop at Jamie Haller
Slide image
 
Jamie Haller - The New Crew in Navy
Jamie Haller - The New Crew in Navy
Jamie Haller - The New Crew in Navy
Jamie Haller - The New Crew in Navy
Jamie Haller - The New Crew in Navy
Shop at Jamie Haller

Jamie Haller - The New Crew in Navy
Shop at Jamie Haller
Slide image
 
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
Shop at TWP

TWP - The Double Take Blazer in Soft Finish Stretch Wool
Shop at TWP
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }