The Iconic Issue

The Brand Shortlist

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The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

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OSSOU - Wright Sweater in Sorrel Melange
OSSOU - Wright Sweater in Sorrel Melange
OSSOU - Wright Sweater in Sorrel Melange
OSSOU - Wright Sweater in Sorrel Melange
OSSOU - Wright Sweater in Sorrel Melange
Shop at OSSOU

OSSOU - Wright Sweater in Sorrel Melange
Shop at OSSOU
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OSSOU - Wright Sweater in Dusk
OSSOU - Wright Sweater in Dusk
OSSOU - Wright Sweater in Dusk
OSSOU - Wright Sweater in Dusk
OSSOU - Wright Sweater in Dusk
Shop at OSSOU

OSSOU - Wright Sweater in Dusk
Shop at OSSOU
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OSSOU - Umber Sweater in Buff
OSSOU - Umber Sweater in Buff
OSSOU - Umber Sweater in Buff
OSSOU - Umber Sweater in Buff
OSSOU - Umber Sweater in Buff
Shop at OSSOU

OSSOU - Umber Sweater in Buff
Shop at OSSOU
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OSSOU - Spade Flannel in Rye
OSSOU - Spade Flannel in Rye
OSSOU - Spade Flannel in Rye
OSSOU - Spade Flannel in Rye
OSSOU - Spade Flannel in Rye
Shop at OSSOU

OSSOU - Spade Flannel in Rye
Shop at OSSOU
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OSSOU - Rift T - Shirt in Cove
OSSOU - Rift T - Shirt in Cove
OSSOU - Rift T - Shirt in Cove
OSSOU - Rift T - Shirt in Cove
OSSOU - Rift T - Shirt in Cove
Shop at OSSOU

OSSOU - Rift T - Shirt in Cove
Shop at OSSOU
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OSSOU - Ridge Shirt in Rye
OSSOU - Ridge Shirt in Rye
OSSOU - Ridge Shirt in Rye
OSSOU - Ridge Shirt in Rye
OSSOU - Ridge Shirt in Rye
Shop at OSSOU

OSSOU - Ridge Shirt in Rye
Shop at OSSOU
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OSSOU - Ridge Shirt in Rye Wool
OSSOU - Ridge Shirt in Rye Wool
OSSOU - Ridge Shirt in Rye Wool
OSSOU - Ridge Shirt in Rye Wool
OSSOU - Ridge Shirt in Rye Wool
Shop at OSSOU

OSSOU - Ridge Shirt in Rye Wool
Shop at OSSOU
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OSSOU - Isla Top in Sungold
OSSOU - Isla Top in Sungold
OSSOU - Isla Top in Sungold
OSSOU - Isla Top in Sungold
OSSOU - Isla Top in Sungold
Shop at OSSOU

OSSOU - Isla Top in Sungold
Shop at OSSOU
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OSSOU - Isla Top in Sorrel
OSSOU - Isla Top in Sorrel
OSSOU - Isla Top in Sorrel
OSSOU - Isla Top in Sorrel
OSSOU - Isla Top in Sorrel
Shop at OSSOU

OSSOU - Isla Top in Sorrel
Shop at OSSOU
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OSSOU - Canyon Coat in Dune Melange
OSSOU - Canyon Coat in Dune Melange
OSSOU - Canyon Coat in Dune Melange
OSSOU - Canyon Coat in Dune Melange
OSSOU - Canyon Coat in Dune Melange
Shop at OSSOU

OSSOU - Canyon Coat in Dune Melange
Shop at OSSOU
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OSSOU - Cantle Coat in Tobacco
OSSOU - Cantle Coat in Tobacco
OSSOU - Cantle Coat in Tobacco
OSSOU - Cantle Coat in Tobacco
OSSOU - Cantle Coat in Tobacco
Shop at OSSOU

OSSOU - Cantle Coat in Tobacco
Shop at OSSOU
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OSSOU - Asha Coat in Tobacco and Rye
OSSOU - Asha Coat in Tobacco and Rye
OSSOU - Asha Coat in Tobacco and Rye
OSSOU - Asha Coat in Tobacco and Rye
OSSOU - Asha Coat in Tobacco and Rye
Shop at OSSOU

OSSOU - Asha Coat in Tobacco and Rye
Shop at OSSOU
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OSSOU - Ada Sweater in Sungold
OSSOU - Ada Sweater in Sungold
OSSOU - Ada Sweater in Sungold
OSSOU - Ada Sweater in Sungold
OSSOU - Ada Sweater in Sungold
Shop at OSSOU

OSSOU - Ada Sweater in Sungold
Shop at OSSOU
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OSSOU - Ada Sweater in Sorrel
OSSOU - Ada Sweater in Sorrel
OSSOU - Ada Sweater in Sorrel
OSSOU - Ada Sweater in Sorrel
OSSOU - Ada Sweater in Sorrel
Shop at OSSOU

OSSOU - Ada Sweater in Sorrel
Shop at OSSOU
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OSSOU - Drift Jean in Storm Wash
OSSOU - Drift Jean in Storm Wash
OSSOU - Drift Jean in Storm Wash
OSSOU - Drift Jean in Storm Wash
OSSOU - Drift Jean in Storm Wash
Shop at OSSOU

OSSOU - Drift Jean in Storm Wash
Shop at OSSOU
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OSSOU - Noon Jean in Cove Wash
OSSOU - Noon Jean in Cove Wash
OSSOU - Noon Jean in Cove Wash
OSSOU - Noon Jean in Cove Wash
OSSOU - Noon Jean in Cove Wash
Shop at OSSOU

OSSOU - Noon Jean in Cove Wash
Shop at OSSOU
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OSSOU - Rider Jean in Cove Wash
OSSOU - Rider Jean in Cove Wash
OSSOU - Rider Jean in Cove Wash
OSSOU - Rider Jean in Cove Wash
OSSOU - Rider Jean in Cove Wash
Shop at OSSOU

OSSOU - Rider Jean in Cove Wash
Shop at OSSOU
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OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
Shop at OSSOU

OSSOU - Rider Jean in Sorrel Wash with Cove Pocket
Shop at OSSOU
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OSSOU - Rider Pant in Tobacco
OSSOU - Rider Pant in Tobacco
OSSOU - Rider Pant in Tobacco
OSSOU - Rider Pant in Tobacco
OSSOU - Rider Pant in Tobacco
Shop at OSSOU

OSSOU - Rider Pant in Tobacco
Shop at OSSOU
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TWP - Little Big Joe Shirt in Paper Leather
TWP - Little Big Joe Shirt in Paper Leather
TWP - Little Big Joe Shirt in Paper Leather
TWP - Little Big Joe Shirt in Paper Leather
TWP - Little Big Joe Shirt in Paper Leather
Shop at TWP

TWP - Little Big Joe Shirt in Paper Leather
Shop at TWP
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TWP - Next Ex Shirt in Mixed Hairline Stripe
TWP - Next Ex Shirt in Mixed Hairline Stripe
TWP - Next Ex Shirt in Mixed Hairline Stripe
TWP - Next Ex Shirt in Mixed Hairline Stripe
TWP - Next Ex Shirt in Mixed Hairline Stripe
Shop at TWP

TWP - Next Ex Shirt in Mixed Hairline Stripe
Shop at TWP
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TWP - Big Joe Shirt in Evening Stripe on Silk
TWP - Big Joe Shirt in Evening Stripe on Silk
TWP - Big Joe Shirt in Evening Stripe on Silk
TWP - Big Joe Shirt in Evening Stripe on Silk
Shop at TWP

TWP - Big Joe Shirt in Evening Stripe on Silk
Shop at TWP
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TWP - Tangled Up + Blue in Leather
TWP - Tangled Up + Blue in Leather
TWP - Tangled Up + Blue in Leather
TWP - Tangled Up + Blue in Leather
TWP - Tangled Up + Blue in Leather
Shop at TWP

TWP - Tangled Up + Blue in Leather
Shop at TWP
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TWP - Lone Rider Shirt in Malfile Viscose
TWP - Lone Rider Shirt in Malfile Viscose
TWP - Lone Rider Shirt in Malfile Viscose
TWP - Lone Rider Shirt in Malfile Viscose
TWP - Lone Rider Shirt in Malfile Viscose
Shop at TWP

TWP - Lone Rider Shirt in Malfile Viscose
Shop at TWP
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