The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
TWP - Leather LP Pant in Paper Leather
TWP - Leather LP Pant in Paper Leather
TWP - Leather LP Pant in Paper Leather
TWP - Leather LP Pant in Paper Leather
TWP - Leather LP Pant in Paper Leather
Shop at TWP

TWP - Leather LP Pant in Paper Leather
Shop at TWP
Slide image
 
TWP - Small Howard Bag in Leather
TWP - Small Howard Bag in Leather
Shop at TWP

TWP - Small Howard Bag in Leather
Shop at TWP
Slide image
 
TWP - Pull Me Over Hoodie in Sandshell Denim
TWP - Pull Me Over Hoodie in Sandshell Denim
TWP - Pull Me Over Hoodie in Sandshell Denim
TWP - Pull Me Over Hoodie in Sandshell Denim
TWP - Pull Me Over Hoodie in Sandshell Denim
Shop at TWP

TWP - Pull Me Over Hoodie in Sandshell Denim
Shop at TWP
Slide image
 
TWP - Bubble Hem Bomber Jacket in Dolce Leather
TWP - Bubble Hem Bomber Jacket in Dolce Leather
TWP - Bubble Hem Bomber Jacket in Dolce Leather
TWP - Bubble Hem Bomber Jacket in Dolce Leather
TWP - Bubble Hem Bomber Jacket in Dolce Leather
Shop at TWP

TWP - Bubble Hem Bomber Jacket in Dolce Leather
Shop at TWP
Slide image
 
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
Shop at TWP

TWP - Landslide Sweater in Italian Cashmere
Shop at TWP
Slide image
 
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
Shop at TWP

TWP - Port Tank in Viscose Silk
Shop at TWP
Slide image
 
TWP - Tamzin Jacket in Wool Flannel
TWP - Tamzin Jacket in Wool Flannel
TWP - Tamzin Jacket in Wool Flannel
TWP - Tamzin Jacket in Wool Flannel
TWP - Tamzin Jacket in Wool Flannel
Shop at TWP

TWP - Tamzin Jacket in Wool Flannel
Shop at TWP
Slide image
 
TWP - Easy Car Coat in Luxe Suede
TWP - Easy Car Coat in Luxe Suede
TWP - Easy Car Coat in Luxe Suede
TWP - Easy Car Coat in Luxe Suede
TWP - Easy Car Coat in Luxe Suede
Shop at TWP

TWP - Easy Car Coat in Luxe Suede
Shop at TWP
Slide image
 
TWP - Mustang Sally with Snaps in Denim Shirting
TWP - Mustang Sally with Snaps in Denim Shirting
TWP - Mustang Sally with Snaps in Denim Shirting
TWP - Mustang Sally with Snaps in Denim Shirting
TWP - Mustang Sally with Snaps in Denim Shirting
Shop at TWP

TWP - Mustang Sally with Snaps in Denim Shirting
Shop at TWP
Slide image
 
TWP - Buckle Bunny with Marquis and Rivets in Vachetta Leather
TWP - Buckle Bunny with Marquis and Rivets in Vachetta Leather
Shop at TWP

TWP - Buckle Bunny with Marquis and Rivets in Vachetta Leather
Shop at TWP
Slide image
 
TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
Shop at TWP

TWP - Highway Man Shirt in Mixed Hairline Cotton Stripe
Shop at TWP
Slide image
 
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
TWP - Port Tank in Viscose Silk
Shop at TWP

TWP - Port Tank in Viscose Silk
Shop at TWP
Slide image
 
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
TWP - Landslide Sweater in Italian Cashmere
Shop at TWP

TWP - Landslide Sweater in Italian Cashmere
Shop at TWP
Slide image
 
TWP - Song Sung Blue Jean in Sandshell Denim
TWP - Song Sung Blue Jean in Sandshell Denim
TWP - Song Sung Blue Jean in Sandshell Denim
TWP - Song Sung Blue Jean in Sandshell Denim
TWP - Song Sung Blue Jean in Sandshell Denim
Shop at TWP

TWP - Song Sung Blue Jean in Sandshell Denim
Shop at TWP
Slide image
 
TWP - Cowboy Update Shirt in Superfine Cotton
TWP - Cowboy Update Shirt in Superfine Cotton
TWP - Cowboy Update Shirt in Superfine Cotton
TWP - Cowboy Update Shirt in Superfine Cotton
TWP - Cowboy Update Shirt in Superfine Cotton
Shop at TWP

TWP - Cowboy Update Shirt in Superfine Cotton
Shop at TWP
Slide image
 
TWP - Sulli Pant in Malfile Viscose
TWP - Sulli Pant in Malfile Viscose
TWP - Sulli Pant in Malfile Viscose
TWP - Sulli Pant in Malfile Viscose
TWP - Sulli Pant in Malfile Viscose
Shop at TWP

TWP - Sulli Pant in Malfile Viscose
Shop at TWP
Slide image
 
TWP - Kent St Jean in Sandshell Denim
TWP - Kent St Jean in Sandshell Denim
TWP - Kent St Jean in Sandshell Denim
TWP - Kent St Jean in Sandshell Denim
TWP - Kent St Jean in Sandshell Denim
Shop at TWP

TWP - Kent St Jean in Sandshell Denim
Shop at TWP
Slide image
 
TWP - Ivy Pant
in Italian Wool Twill
TWP - Ivy Pant
in Italian Wool Twill
TWP - Ivy Pant
in Italian Wool Twill
TWP - Ivy Pant
in Italian Wool Twill
TWP - Ivy Pant
in Italian Wool Twill
Shop at TWP

TWP - Ivy Pant
in Italian Wool Twill
Shop at TWP
Slide image
 
TWP - Notched Sloped Blazer in Italian Wool Twill
TWP - Notched Sloped Blazer in Italian Wool Twill
TWP - Notched Sloped Blazer in Italian Wool Twill
TWP - Notched Sloped Blazer in Italian Wool Twill
TWP - Notched Sloped Blazer in Italian Wool Twill
Shop at TWP

TWP - Notched Sloped Blazer in Italian Wool Twill
Shop at TWP
Slide image
 
TWP - His Trunks Shorts in Evening Stripe on Silk
TWP - His Trunks Shorts in Evening Stripe on Silk
TWP - His Trunks Shorts in Evening Stripe on Silk
Shop at TWP

TWP - His Trunks Shorts in Evening Stripe on Silk
Shop at TWP
Slide image
 
Shop at TWP

TWP - Narrow Belt in Vachetta Leather
Shop at TWP
Slide image
 
Jamie Haller - The Penny Loafer in Black Croc
Jamie Haller - The Penny Loafer in Black Croc
Jamie Haller - The Penny Loafer in Black Croc
Jamie Haller - The Penny Loafer in Black Croc
Shop at Jamie Haller

Jamie Haller - The Penny Loafer in Black Croc
Shop at Jamie Haller
Slide image
 
Jamie Haller - The Penny Loafer in Oxblood Croc
Jamie Haller - The Penny Loafer in Oxblood Croc
Jamie Haller - The Penny Loafer in Oxblood Croc
Jamie Haller - The Penny Loafer in Oxblood Croc
Jamie Haller - The Penny Loafer in Oxblood Croc
Shop at Jamie Haller

Jamie Haller - The Penny Loafer in Oxblood Croc
Shop at Jamie Haller
Slide image
 
Jamie Haller - The Penny Loafer in Grey Croc
Jamie Haller - The Penny Loafer in Grey Croc
Jamie Haller - The Penny Loafer in Grey Croc
Shop at Jamie Haller

Jamie Haller - The Penny Loafer in Grey Croc
Shop at Jamie Haller
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }