The Iconic Issue

The Brand Shortlist

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The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

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Aflalo - Audra Jacket
Aflalo - Audra Jacket
Aflalo - Audra Jacket
Shop at Aflalo

Aflalo - Audra Jacket
Shop at Aflalo
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Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Shop at Aflalo

Aflalo - TIbet Top
Shop at Aflalo
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Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Aflalo - TIbet Top
Shop at Aflalo

Aflalo - TIbet Top
Shop at Aflalo
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Aflalo - Aveline Skirt
Aflalo - Aveline Skirt
Aflalo - Aveline Skirt
Aflalo - Aveline Skirt
Aflalo - Aveline Skirt
Shop at Aflalo

Aflalo - Aveline Skirt
Shop at Aflalo
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Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Shop at Aflalo

Aflalo - Siren Dress
Shop at Aflalo
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Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Aflalo - Siren Dress
Shop at Aflalo

Aflalo - Siren Dress
Shop at Aflalo
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Aflalo - Marroc Pant in Silk
Aflalo - Marroc Pant in Silk
Aflalo - Marroc Pant in Silk
Aflalo - Marroc Pant in Silk
Aflalo - Marroc Pant in Silk
Shop at Aflalo

Aflalo - Marroc Pant in Silk
Shop at Aflalo
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Jamie Haller - The Trap Pump in Hot Pink
Jamie Haller - The Trap Pump in Hot Pink
Jamie Haller - The Trap Pump in Hot Pink
Shop at Jamie Haller

Jamie Haller - The Trap Pump in Hot Pink
Shop at Jamie Haller
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Metier - Chameleon 34 Soft Grain Leather Midnight
Metier - Chameleon 34 Soft Grain Leather Midnight
Metier - Chameleon 34 Soft Grain Leather Midnight
Metier - Chameleon 34 Soft Grain Leather Midnight
Metier - Chameleon 34 Soft Grain Leather Midnight
Shop at Metier

Metier - Chameleon 34 Soft Grain Leather Midnight
Shop at Metier
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Metier - Closer Weekend Elvis Deep Navy
Metier - Closer Weekend Elvis Deep Navy
Shop at Metier

Metier - Closer Weekend Elvis Deep Navy
Shop at Metier
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Metier - Incognito 20 Smooth Calfskin White Sand
Metier - Incognito 20 Smooth Calfskin White Sand
Metier - Incognito 20 Smooth Calfskin White Sand
Metier - Incognito 20 Smooth Calfskin White Sand
Metier - Incognito 20 Smooth Calfskin White Sand
Shop at Metier

Metier - Incognito 20 Smooth Calfskin White Sand
Shop at Metier
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Metier - Incognito 36 Suede Milos
Metier - Incognito 36 Suede Milos
Metier - Incognito 36 Suede Milos
Metier - Incognito 36 Suede Milos
Shop at Metier

Metier - Incognito 36 Suede Milos
Shop at Metier
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Metier - Private Eye Suede Milos
Metier - Private Eye Suede Milos
Metier - Private Eye Suede Milos
Shop at Metier

Metier - Private Eye Suede Milos
Shop at Metier
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Metier - Private Eye Mini Soft Grain Leather Midnight
Metier - Private Eye Mini Soft Grain Leather Midnight
Metier - Private Eye Mini Soft Grain Leather Midnight
Metier - Private Eye Mini Soft Grain Leather Midnight
Metier - Private Eye Mini Soft Grain Leather Midnight
Shop at Metier

Metier - Private Eye Mini Soft Grain Leather Midnight
Shop at Metier
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Metier - Passerby North - South Explorer Canvas With Cacao
Metier - Passerby North - South Explorer Canvas With Cacao
Metier - Passerby North - South Explorer Canvas With Cacao
Metier - Passerby North - South Explorer Canvas With Cacao
Shop at Metier

Metier - Passerby North - South Explorer Canvas With Cacao
Shop at Metier
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Metier - Tilt 16 Smooth Calfskin White Sand
Metier - Tilt 16 Smooth Calfskin White Sand
Metier - Tilt 16 Smooth Calfskin White Sand
Metier - Tilt 16 Smooth Calfskin White Sand
Metier - Tilt 16 Smooth Calfskin White Sand
Shop at Metier

Metier - Tilt 16 Smooth Calfskin White Sand
Shop at Metier
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Metier - Tilt 22 Suede Marrakech
Metier - Tilt 22 Suede Marrakech
Metier - Tilt 22 Suede Marrakech
Shop at Metier

Metier - Tilt 22 Suede Marrakech
Shop at Metier
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FRAME - The Denim Uniform Trench
FRAME - The Denim Uniform Trench
FRAME - The Denim Uniform Trench
FRAME - The Denim Uniform Trench
FRAME - The Denim Uniform Trench
Shop at FRAME

FRAME - The Denim Uniform Trench
Shop at FRAME
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FRAME - The Modern Tie Blouse
FRAME - The Modern Tie Blouse
FRAME - The Modern Tie Blouse
FRAME - The Modern Tie Blouse
FRAME - The Modern Tie Blouse
Shop at FRAME

FRAME - The Modern Tie Blouse
Shop at FRAME
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FRAME - The Off Duty Long Sleeve Popover
FRAME - The Off Duty Long Sleeve Popover
FRAME - The Off Duty Long Sleeve Popover
FRAME - The Off Duty Long Sleeve Popover
FRAME - The Off Duty Long Sleeve Popover
Shop at FRAME

FRAME - The Off Duty Long Sleeve Popover
Shop at FRAME
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FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
Shop at FRAME

FRAME - Canvas Utility Jacket
Shop at FRAME
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FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
FRAME - Canvas Utility Jacket
Shop at FRAME

FRAME - Canvas Utility Jacket
Shop at FRAME
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FRAME - The Wave Pant
FRAME - The Wave Pant
FRAME - The Wave Pant
FRAME - The Wave Pant
Shop at FRAME

FRAME - The Wave Pant
Shop at FRAME
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DOEN - PETIT PENNY BANDANA
DOEN - PETIT PENNY BANDANA
DOEN - PETIT PENNY BANDANA
DOEN - PETIT PENNY BANDANA
DOEN - PETIT PENNY BANDANA
Shop at DOEN

DOEN - PETIT PENNY BANDANA
Shop at DOEN
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