The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
TWP - Newest Earl in Superfine Cotton
TWP - Newest Earl in Superfine Cotton
TWP - Newest Earl in Superfine Cotton
TWP - Newest Earl in Superfine Cotton
TWP - Newest Earl in Superfine Cotton
Shop at TWP

TWP - Newest Earl in Superfine Cotton
Shop at TWP
Slide image
 
FRAME - The Short Sleeve Silk Gala Shirt
FRAME - The Short Sleeve Silk Gala Shirt
FRAME - The Short Sleeve Silk Gala Shirt
FRAME - The Short Sleeve Silk Gala Shirt
FRAME - The Short Sleeve Silk Gala Shirt
Shop at FRAME

FRAME - The Short Sleeve Silk Gala Shirt
Shop at FRAME
Slide image
 
FRAME - The Wednesday Shirt
FRAME - The Wednesday Shirt
FRAME - The Wednesday Shirt
FRAME - The Wednesday Shirt
FRAME - The Wednesday Shirt
Shop at FRAME

FRAME - The Wednesday Shirt
Shop at FRAME
Slide image
 
FRAME - The Classic Shirt
FRAME - The Classic Shirt
FRAME - The Classic Shirt
FRAME - The Classic Shirt
FRAME - The Classic Shirt
Shop at FRAME

FRAME - The Classic Shirt
Shop at FRAME
Slide image
 
FRAME - The Silk Prairie Shirt
FRAME - The Silk Prairie Shirt
FRAME - The Silk Prairie Shirt
FRAME - The Silk Prairie Shirt
FRAME - The Silk Prairie Shirt
Shop at FRAME

FRAME - The Silk Prairie Shirt
Shop at FRAME
Slide image
 
FRAME - The Silk Oversized Tie Shirt
FRAME - The Silk Oversized Tie Shirt
FRAME - The Silk Oversized Tie Shirt
FRAME - The Silk Oversized Tie Shirt
FRAME - The Silk Oversized Tie Shirt
Shop at FRAME

FRAME - The Silk Oversized Tie Shirt
Shop at FRAME
Slide image
 
FRAME - The Silk Gala Shirt
FRAME - The Silk Gala Shirt
FRAME - The Silk Gala Shirt
FRAME - The Silk Gala Shirt
FRAME - The Silk Gala Shirt
Shop at FRAME

FRAME - The Silk Gala Shirt
Shop at FRAME
Slide image
 
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
Shop at FRAME

FRAME - The Gallery Shirt
Shop at FRAME
Slide image
 
FRAME - The Silk Arcadia Top
FRAME - The Silk Arcadia Top
FRAME - The Silk Arcadia Top
FRAME - The Silk Arcadia Top
FRAME - The Silk Arcadia Top
Shop at FRAME

FRAME - The Silk Arcadia Top
Shop at FRAME
Slide image
 
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
FRAME - The Gallery Shirt
Shop at FRAME

FRAME - The Gallery Shirt
Shop at FRAME
Slide image
 
FRAME - The Silk Amulet Blouse
FRAME - The Silk Amulet Blouse
FRAME - The Silk Amulet Blouse
FRAME - The Silk Amulet Blouse
FRAME - The Silk Amulet Blouse
Shop at FRAME

FRAME - The Silk Amulet Blouse
Shop at FRAME
Slide image
 
FRAME - The Gillian Top
FRAME - The Gillian Top
FRAME - The Gillian Top
FRAME - The Gillian Top
FRAME - The Gillian Top
Shop at FRAME

FRAME - The Gillian Top
Shop at FRAME
Slide image
 
FRAME - The Lace Inset Cami
FRAME - The Lace Inset Cami
FRAME - The Lace Inset Cami
FRAME - The Lace Inset Cami
FRAME - The Lace Inset Cami
Shop at FRAME

FRAME - The Lace Inset Cami
Shop at FRAME
Slide image
 
FRAME - The Sonnet Blouse
FRAME - The Sonnet Blouse
FRAME - The Sonnet Blouse
FRAME - The Sonnet Blouse
FRAME - The Sonnet Blouse
Shop at FRAME

FRAME - The Sonnet Blouse
Shop at FRAME
Slide image
 
FRAME - The Contrast Tie Shirt
FRAME - The Contrast Tie Shirt
FRAME - The Contrast Tie Shirt
FRAME - The Contrast Tie Shirt
FRAME - The Contrast Tie Shirt
Shop at FRAME

FRAME - The Contrast Tie Shirt
Shop at FRAME
Slide image
 
FRAME - The Downing Eyelet Polo
FRAME - The Downing Eyelet Polo
FRAME - The Downing Eyelet Polo
FRAME - The Downing Eyelet Polo
FRAME - The Downing Eyelet Polo
Shop at FRAME

FRAME - The Downing Eyelet Polo
Shop at FRAME
Slide image
 
FRAME - The Slip Dress
FRAME - The Slip Dress
FRAME - The Slip Dress
FRAME - The Slip Dress
FRAME - The Slip Dress
Shop at FRAME

FRAME - The Slip Dress
Shop at FRAME
Slide image
 
FRAME - The Silk Siren Skirt
FRAME - The Silk Siren Skirt
FRAME - The Silk Siren Skirt
FRAME - The Silk Siren Skirt
FRAME - The Silk Siren Skirt
Shop at FRAME

FRAME - The Silk Siren Skirt
Shop at FRAME
Slide image
 
FRAME - The Honeycomb Polo
FRAME - The Honeycomb Polo
FRAME - The Honeycomb Polo
FRAME - The Honeycomb Polo
FRAME - The Honeycomb Polo
Shop at FRAME

FRAME - The Honeycomb Polo
Shop at FRAME
Slide image
 
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
Shop at FRAME

FRAME - The Chevron Knit Cardi
Shop at FRAME
Slide image
 
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
Shop at FRAME

FRAME - The Gathered Honeycomb Sweater
Shop at FRAME
Slide image
 
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
FRAME - The Gathered Honeycomb Sweater
Shop at FRAME

FRAME - The Gathered Honeycomb Sweater
Shop at FRAME
Slide image
 
FRAME - The Tie Waist Cardigan
FRAME - The Tie Waist Cardigan
FRAME - The Tie Waist Cardigan
FRAME - The Tie Waist Cardigan
FRAME - The Tie Waist Cardigan
Shop at FRAME

FRAME - The Tie Waist Cardigan
Shop at FRAME
Slide image
 
FRAME - The Pointelle Stripe Crewneck
FRAME - The Pointelle Stripe Crewneck
FRAME - The Pointelle Stripe Crewneck
FRAME - The Pointelle Stripe Crewneck
FRAME - The Pointelle Stripe Crewneck
Shop at FRAME

FRAME - The Pointelle Stripe Crewneck
Shop at FRAME
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }