The Iconic Issue

The Brand Shortlist

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The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

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Khaite - Callum Pant in Almond Haircalf
Khaite - Callum Pant in Almond Haircalf
Khaite - Callum Pant in Almond Haircalf
Shop at Khaite

Khaite - Callum Pant in Almond Haircalf

Shop at Khaite
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Khaite - Allie Scarf in Chalk
Khaite - Allie Scarf in Chalk
Khaite - Allie Scarf in Chalk
Khaite - Allie Scarf in Chalk
Khaite - Allie Scarf in Chalk
Shop at Khaite

Khaite - Allie Scarf in Chalk

Shop at Khaite
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Jamie Haller - The Weekend Shirt in Teal Stripe
Jamie Haller - The Weekend Shirt in Teal Stripe
Jamie Haller - The Weekend Shirt in Teal Stripe
Jamie Haller - The Weekend Shirt in Teal Stripe
Jamie Haller - The Weekend Shirt in Teal Stripe
Shop at Jamie Haller

Jamie Haller - The Weekend Shirt in Teal Stripe

Shop at Jamie Haller
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FRAME - Le Slim Palazzo Modernist Pocket Crop
FRAME - Le Slim Palazzo Modernist Pocket Crop
FRAME - Le Slim Palazzo Modernist Pocket Crop
Shop at FRAME

FRAME - Le Slim Palazzo Modernist Pocket Crop

Shop at FRAME
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Tôteme - Light Spring Trench
Tôteme - Light Spring Trench
Tôteme - Light Spring Trench
Shop at Hirshleifers

Tôteme - Light Spring Trench

Shop at Hirshleifers
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TWP - Narrow Belt in Vachetta Leather
TWP - Narrow Belt in Vachetta Leather
TWP - Narrow Belt in Vachetta Leather
Shop at TWP

TWP - Narrow Belt in Vachetta Leather

Shop at TWP
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TWP - Wide Belt in Vachetta Leather
TWP - Wide Belt in Vachetta Leather
Shop at TWP

TWP - Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Wide Belt in Vachetta Leather
TWP - Wide Belt in Vachetta Leather
Shop at TWP

TWP - Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
Shop at TWP

TWP - Harbor Tank in Cotton Silk

Shop at TWP
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TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
Shop at TWP

TWP - Harbor Tank in Cotton Silk

Shop at TWP
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TWP - Wide Belt in Suede
TWP - Wide Belt in Suede
Shop at TWP

TWP - Wide Belt in Suede

Shop at TWP
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TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
TWP - Harbor Tank in Cotton Silk
Shop at TWP

TWP - Harbor Tank in Cotton Silk

Shop at TWP
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TWP - Narrow Belt in Vachetta Leather
TWP - Narrow Belt in Vachetta Leather
Shop at TWP

TWP - Narrow Belt in Vachetta Leather

Shop at TWP
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TWP - Wide Belt in Vachetta Leather
TWP - Wide Belt in Vachetta Leather
TWP - Wide Belt in Vachetta Leather
Shop at TWP

TWP - Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Big Joe Shirt in Cotton Silk Organza
TWP - Big Joe Shirt in Cotton Silk Organza
TWP - Big Joe Shirt in Cotton Silk Organza
TWP - Big Joe Shirt in Cotton Silk Organza
TWP - Big Joe Shirt in Cotton Silk Organza
Shop at TWP

TWP - Big Joe Shirt in Cotton Silk Organza

Shop at TWP
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TWP - Wide Belt in Suede
TWP - Wide Belt in Suede
Shop at TWP

TWP - Wide Belt in Suede

Shop at TWP
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TWP - Studded Belt in Vachetta Leather
TWP - Studded Belt in Vachetta Leather
Shop at TWP

TWP - Studded Belt in Vachetta Leather

Shop at TWP
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TWP - Snake in My Garden Wide Belt in Vachetta Leather
TWP - Snake in My Garden Wide Belt in Vachetta Leather
Shop at TWP

TWP - Snake in My Garden Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Narrow Belt in Python
TWP - Narrow Belt in Python
Shop at TWP

TWP - Narrow Belt in Python

Shop at TWP
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TWP - Wide Belt in Vachetta Leather
TWP - Wide Belt in Vachetta Leather
Shop at TWP

TWP - Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Snake in My Garden Wide Belt in Vachetta Leather
TWP - Snake in My Garden Wide Belt in Vachetta Leather
TWP - Snake in My Garden Wide Belt in Vachetta Leather
Shop at TWP

TWP - Snake in My Garden Wide Belt in Vachetta Leather

Shop at TWP
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TWP - Narrow Belt in Suede
TWP - Narrow Belt in Suede
Shop at TWP

TWP - Narrow Belt in Suede

Shop at TWP
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TWP - Wide Belt in Python
TWP - Wide Belt in Python
Shop at TWP

TWP - Wide Belt in Python

Shop at TWP
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TWP - Narrow Nailhead Belt in Vachetta Leather
TWP - Narrow Nailhead Belt in Vachetta Leather
Shop at TWP

TWP - Narrow Nailhead Belt in Vachetta Leather

Shop at TWP
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