The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
FRAME - Sotheby's Cashmere Sweater
FRAME - Sotheby's Cashmere Sweater
FRAME - Sotheby's Cashmere Sweater
FRAME - Sotheby's Cashmere Sweater
FRAME - Sotheby's Cashmere Sweater
Shop at FRAME

FRAME - Sotheby's Cashmere Sweater
Shop at FRAME
Slide image
 
FRAME - Sotheby's Rugby Polo Shirt
FRAME - Sotheby's Rugby Polo Shirt
FRAME - Sotheby's Rugby Polo Shirt
FRAME - Sotheby's Rugby Polo Shirt
FRAME - Sotheby's Rugby Polo Shirt
Shop at FRAME

FRAME - Sotheby's Rugby Polo Shirt
Shop at FRAME
Slide image
 
FRAME - Sotheby's Large Tote
FRAME - Sotheby's Large Tote
FRAME - Sotheby's Large Tote
FRAME - Sotheby's Large Tote
Shop at FRAME

FRAME - Sotheby's Large Tote
Shop at FRAME
Slide image
 
FRAME - Sotheby's Cap
FRAME - Sotheby's Cap
Shop at FRAME

FRAME - Sotheby's Cap
Shop at FRAME
Slide image
 
FRAME - Sotheby's Straight Jean
FRAME - Sotheby's Straight Jean
FRAME - Sotheby's Straight Jean
FRAME - Sotheby's Straight Jean
FRAME - Sotheby's Straight Jean
Shop at FRAME

FRAME - Sotheby's Straight Jean
Shop at FRAME
Slide image
 
FRAME - Sotheby's Sweatshirt
FRAME - Sotheby's Sweatshirt
FRAME - Sotheby's Sweatshirt
FRAME - Sotheby's Sweatshirt
FRAME - Sotheby's Sweatshirt
Shop at FRAME

FRAME - Sotheby's Sweatshirt
Shop at FRAME
Slide image
 
TWP - Narrow Belt in Vachetta Leather
TWP - Narrow Belt in Vachetta Leather
Shop at TWP

TWP - Narrow Belt in Vachetta Leather
Shop at TWP
Slide image
 
TWP - Narrow Belt in Vachetta Leather
TWP - Narrow Belt in Vachetta Leather
Shop at TWP

TWP - Narrow Belt in Vachetta Leather
Shop at TWP
Slide image
 
The Row - Pihla Sweater
The Row - Pihla Sweater
Shop at Hirshleifers

The Row - Pihla Sweater
Shop at Hirshleifers
Slide image
 
The Row - Pelagia Cardigan
The Row - Pelagia Cardigan
Shop at Hirshleifers

The Row - Pelagia Cardigan
Shop at Hirshleifers
Slide image
 
The Row - Pauli Top
The Row - Pauli Top
Shop at Hirshleifers

The Row - Pauli Top
Shop at Hirshleifers
Slide image
 
The Row - Pauli Top
The Row - Pauli Top
Shop at Hirshleifers

The Row - Pauli Top
Shop at Hirshleifers
Slide image
 
The Row - Pranavi Cardigan
The Row - Pranavi Cardigan
Shop at Hirshleifers

The Row - Pranavi Cardigan
Shop at Hirshleifers
Slide image
 
The Row - Pranavi Cardigan
The Row - Pranavi Cardigan
Shop at Hirshleifers

The Row - Pranavi Cardigan
Shop at Hirshleifers
Slide image
 
The Row - Birket Top
The Row - Birket Top
Shop at Hirshleifers

The Row - Birket Top
Shop at Hirshleifers
Slide image
 
The Row - Phora Top
The Row - Phora Top
Shop at Hirshleifers

The Row - Phora Top
Shop at Hirshleifers
Slide image
 
The Row - Phora Top
The Row - Phora Top
Shop at Hirshleifers

The Row - Phora Top
Shop at Hirshleifers
Slide image
 
The Row - Donata Leather Coat
The Row - Donata Leather Coat
The Row - Donata Leather Coat
Shop at Hirshleifers

The Row - Donata Leather Coat
Shop at Hirshleifers
Slide image
 
The Row - Eryn Top
The Row - Eryn Top
Shop at Hirshleifers

The Row - Eryn Top
Shop at Hirshleifers
Slide image
 
The Row - Parry Cardigan
The Row - Parry Cardigan
Shop at Hirshleifers

The Row - Parry Cardigan
Shop at Hirshleifers
Slide image
 
The Row - Stella Slipper
The Row - Stella Slipper
The Row - Stella Slipper
The Row - Stella Slipper
Shop at Hirshleifers

The Row - Stella Slipper
Shop at Hirshleifers
Slide image
 
The Row - Stella Slipper
The Row - Stella Slipper
The Row - Stella Slipper
The Row - Stella Slipper
Shop at Hirshleifers

The Row - Stella Slipper
Shop at Hirshleifers
Slide image
 
The Row - Liisa Kitten Bootie
The Row - Liisa Kitten Bootie
The Row - Liisa Kitten Bootie
The Row - Liisa Kitten Bootie
Shop at Hirshleifers

The Row - Liisa Kitten Bootie
Shop at Hirshleifers
Slide image
 
The Row - Gala Pant
The Row - Gala Pant
Shop at Hirshleifers

The Row - Gala Pant
Shop at Hirshleifers
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }