The Iconic Issue

The Brand Shortlist

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The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

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The Row - Kohana Pant
The Row - Kohana Pant
The Row - Kohana Pant
Shop at Hirshleifers

The Row - Kohana Pant
Shop at Hirshleifers
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DOEN - GISELA ROBE
DOEN - GISELA ROBE
DOEN - GISELA ROBE
DOEN - GISELA ROBE
DOEN - GISELA ROBE
Shop at DOEN

DOEN - GISELA ROBE
Shop at DOEN
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DOEN - REVERIE EYE MASK
DOEN - REVERIE EYE MASK
DOEN - REVERIE EYE MASK
DOEN - REVERIE EYE MASK
Shop at DOEN

DOEN - REVERIE EYE MASK
Shop at DOEN
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DOEN - GRANDE QUINCE POUCH
DOEN - GRANDE QUINCE POUCH
DOEN - GRANDE QUINCE POUCH
DOEN - GRANDE QUINCE POUCH
DOEN - GRANDE QUINCE POUCH
Shop at DOEN

DOEN - GRANDE QUINCE POUCH
Shop at DOEN
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Jamie Haller - The Kit Slide in Red
Jamie Haller - The Kit Slide in Red
Jamie Haller - The Kit Slide in Red
Shop at Jamie Haller

Jamie Haller - The Kit Slide in Red
Shop at Jamie Haller
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Jamie Haller - The Kit Slide in Navy
Jamie Haller - The Kit Slide in Navy
Jamie Haller - The Kit Slide in Navy
Jamie Haller - The Kit Slide in Navy
Jamie Haller - The Kit Slide in Navy
Shop at Jamie Haller

Jamie Haller - The Kit Slide in Navy
Shop at Jamie Haller
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Shop at Aflalo

Aflalo - Leander Short in Silk
Shop at Aflalo
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Aflalo - Leander Short in Silk
Aflalo - Leander Short in Silk
Aflalo - Leander Short in Silk
Aflalo - Leander Short in Silk
Aflalo - Leander Short in Silk
Shop at Aflalo

Aflalo - Leander Short in Silk
Shop at Aflalo
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Aflalo - Byron Pant in Silk
Aflalo - Byron Pant in Silk
Aflalo - Byron Pant in Silk
Aflalo - Byron Pant in Silk
Aflalo - Byron Pant in Silk
Shop at Aflalo

Aflalo - Byron Pant in Silk
Shop at Aflalo
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Aflalo - Lyra Shirt in Silk
Aflalo - Lyra Shirt in Silk
Aflalo - Lyra Shirt in Silk
Aflalo - Lyra Shirt in Silk
Aflalo - Lyra Shirt in Silk
Shop at Aflalo

Aflalo - Lyra Shirt in Silk
Shop at Aflalo
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Aflalo - Lenara Skirt in Cotton
Aflalo - Lenara Skirt in Cotton
Aflalo - Lenara Skirt in Cotton
Aflalo - Lenara Skirt in Cotton
Aflalo - Lenara Skirt in Cotton
Shop at Aflalo

Aflalo - Lenara Skirt in Cotton
Shop at Aflalo
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Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Shop at Hirshleifers

Tôteme - Wide Leg Denim
Shop at Hirshleifers
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Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Tôteme - Wide Leg Denim
Shop at Hirshleifers

Tôteme - Wide Leg Denim
Shop at Hirshleifers
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Tôteme - Grained Leather Jacket
Tôteme - Grained Leather Jacket
Tôteme - Grained Leather Jacket
Tôteme - Grained Leather Jacket
Shop at Hirshleifers

Tôteme - Grained Leather Jacket
Shop at Hirshleifers
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Tôteme - Satin Tee
Tôteme - Satin Tee
Shop at Hirshleifers

Tôteme - Satin Tee
Shop at Hirshleifers
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Tôteme - Twisted Seam Denim Full Length
Tôteme - Twisted Seam Denim Full Length
Tôteme - Twisted Seam Denim Full Length
Shop at Hirshleifers

Tôteme - Twisted Seam Denim Full Length
Shop at Hirshleifers
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Tôteme - Minimal Biker Jacket
Tôteme - Minimal Biker Jacket
Shop at Hirshleifers

Tôteme - Minimal Biker Jacket
Shop at Hirshleifers
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Tôteme - Cropped Oversized Cardigan
Tôteme - Cropped Oversized Cardigan
Shop at Hirshleifers

Tôteme - Cropped Oversized Cardigan
Shop at Hirshleifers
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Tôteme - Cropped Oversized Cardigan
Tôteme - Cropped Oversized Cardigan
Shop at Hirshleifers

Tôteme - Cropped Oversized Cardigan
Shop at Hirshleifers
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Tôteme - Classic Cotton Crew Knit
Tôteme - Classic Cotton Crew Knit
Shop at Hirshleifers

Tôteme - Classic Cotton Crew Knit
Shop at Hirshleifers
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Tôteme - Classic Cotton Crew Knit
Tôteme - Classic Cotton Crew Knit
Shop at Hirshleifers

Tôteme - Classic Cotton Crew Knit
Shop at Hirshleifers
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Tôteme - Open Front Boucle Blazer
Tôteme - Open Front Boucle Blazer
Shop at Hirshleifers

Tôteme - Open Front Boucle Blazer
Shop at Hirshleifers
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Tôteme - Crinkled Knit Tank
Tôteme - Crinkled Knit Tank
Shop at Hirshleifers

Tôteme - Crinkled Knit Tank
Shop at Hirshleifers
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Tôteme - Twisted Seam Denim
Tôteme - Twisted Seam Denim
Shop at Hirshleifers

Tôteme - Twisted Seam Denim
Shop at Hirshleifers
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