The Iconic Issue

The Brand Shortlist

Slide image

The brands and items to know

This edit is very much IYKYK energy. The brands I keep seeing, saving and coming back to.

Not every brand needs to be explained. Some just keep showing up: in saved outfits, reopened tabs, city sightings, product pages and the pieces people actually wear on repeat.

This is my ultimate shortlist of brands worth paying attention to right now from The Row and Toteme to Khaite, DÔEN, TWP, Jamie Haller, Metier, ROHE, FRAME and more.

Shop newest below

Filters

No filters available for this collection
Slide image
 
Jamie Haller - The George Slipper in Cuoio
Jamie Haller - The George Slipper in Cuoio
Jamie Haller - The George Slipper in Cuoio
Shop at Jamie Haller

Jamie Haller - The George Slipper in Cuoio
Shop at Jamie Haller
Slide image
 
Jamie Haller - The Kitty Point Heel in Brown Croc
Jamie Haller - The Kitty Point Heel in Brown Croc
Jamie Haller - The Kitty Point Heel in Brown Croc
Jamie Haller - The Kitty Point Heel in Brown Croc
Jamie Haller - The Kitty Point Heel in Brown Croc
Shop at Jamie Haller

Jamie Haller - The Kitty Point Heel in Brown Croc
Shop at Jamie Haller
Slide image
 
Jamie Haller - The Kitty Point Heel in Grey Croc
Jamie Haller - The Kitty Point Heel in Grey Croc
Jamie Haller - The Kitty Point Heel in Grey Croc
Jamie Haller - The Kitty Point Heel in Grey Croc
Jamie Haller - The Kitty Point Heel in Grey Croc
Shop at Jamie Haller

Jamie Haller - The Kitty Point Heel in Grey Croc
Shop at Jamie Haller
Slide image
 
Metier - Ease 24 Suede Marrakech
Metier - Ease 24 Suede Marrakech
Metier - Ease 24 Suede Marrakech
Shop at Metier

Metier - Ease 24 Suede Marrakech
Shop at Metier
Slide image
 
Metier - Tilt 16 Suede Milos
Metier - Tilt 16 Suede Milos
Metier - Tilt 16 Suede Milos
Metier - Tilt 16 Suede Milos
Shop at Metier

Metier - Tilt 16 Suede Milos
Shop at Metier
Slide image
 
Aflalo - Elestra Top in Silk
Aflalo - Elestra Top in Silk
Shop at Aflalo

Aflalo - Elestra Top in Silk
Shop at Aflalo
Slide image
 
TWP - His Tee in Supima Cotton
TWP - His Tee in Supima Cotton
TWP - His Tee in Supima Cotton
TWP - His Tee in Supima Cotton
TWP - His Tee in Supima Cotton
Shop at TWP

TWP - His Tee in Supima Cotton
Shop at TWP
Slide image
 
FRAME - The Pixie Rodeo
FRAME - The Pixie Rodeo
FRAME - The Pixie Rodeo
FRAME - The Pixie Rodeo
Shop at FRAME

FRAME - The Pixie Rodeo
Shop at FRAME
Slide image
 
FRAME - The Loose
FRAME - The Loose
FRAME - The Loose
FRAME - The Loose
FRAME - The Loose
Shop at FRAME

FRAME - The Loose
Shop at FRAME
Slide image
 
FRAME - The Soho Short
FRAME - The Soho Short
FRAME - The Soho Short
FRAME - The Soho Short
FRAME - The Soho Short
Shop at FRAME

FRAME - The Soho Short
Shop at FRAME
Slide image
 
TWP - Kent St Jean in Heavy Denim
TWP - Kent St Jean in Heavy Denim
TWP - Kent St Jean in Heavy Denim
TWP - Kent St Jean in Heavy Denim
TWP - Kent St Jean in Heavy Denim
Shop at TWP

TWP - Kent St Jean in Heavy Denim
Shop at TWP
Slide image
 
TWP - Avery Pant in Soft Finish Stretch Wool
TWP - Avery Pant in Soft Finish Stretch Wool
TWP - Avery Pant in Soft Finish Stretch Wool
TWP - Avery Pant in Soft Finish Stretch Wool
TWP - Avery Pant in Soft Finish Stretch Wool
Shop at TWP

TWP - Avery Pant in Soft Finish Stretch Wool
Shop at TWP
Slide image
 
TWP - Crosby St. Pant in Cotton Linen Suiting
TWP - Crosby St. Pant in Cotton Linen Suiting
TWP - Crosby St. Pant in Cotton Linen Suiting
TWP - Crosby St. Pant in Cotton Linen Suiting
TWP - Crosby St. Pant in Cotton Linen Suiting
Shop at TWP

TWP - Crosby St. Pant in Cotton Linen Suiting
Shop at TWP
Slide image
 
TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
Shop at TWP

TWP - The City Short with Crystals in Water - Repellent Cotton Canvas
Shop at TWP
Slide image
 
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
TWP - The Double Take Blazer in Soft Finish Stretch Wool
Shop at TWP

TWP - The Double Take Blazer in Soft Finish Stretch Wool
Shop at TWP
Slide image
 
TWP - The Double Take Blazer in Trench Chino Twill
TWP - The Double Take Blazer in Trench Chino Twill
TWP - The Double Take Blazer in Trench Chino Twill
TWP - The Double Take Blazer in Trench Chino Twill
TWP - The Double Take Blazer in Trench Chino Twill
Shop at TWP

TWP - The Double Take Blazer in Trench Chino Twill
Shop at TWP
Slide image
 
Aflalo - Reysa Top in Silk
Aflalo - Reysa Top in Silk
Aflalo - Reysa Top in Silk
Aflalo - Reysa Top in Silk
Shop at Aflalo

Aflalo - Reysa Top in Silk
Shop at Aflalo
Slide image
 
FRAME - The Leather Structural Short
FRAME - The Leather Structural Short
FRAME - The Leather Structural Short
FRAME - The Leather Structural Short
FRAME - The Leather Structural Short
Shop at FRAME

FRAME - The Leather Structural Short
Shop at FRAME
Slide image
 
FRAME - The Saturday
FRAME - The Saturday
FRAME - The Saturday
FRAME - The Saturday
Shop at FRAME

FRAME - The Saturday
Shop at FRAME
Slide image
 
FRAME - The Swing
FRAME - The Swing
FRAME - The Swing
FRAME - The Swing
FRAME - The Swing
Shop at FRAME

FRAME - The Swing
Shop at FRAME
Slide image
 
FRAME - The Ranger Pant
FRAME - The Ranger Pant
FRAME - The Ranger Pant
FRAME - The Ranger Pant
FRAME - The Ranger Pant
Shop at FRAME

FRAME - The Ranger Pant
Shop at FRAME
Slide image
 
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
FRAME - The Chevron Knit Cardi
Shop at FRAME

FRAME - The Chevron Knit Cardi
Shop at FRAME
Slide image
 
FRAME - The Long Sleeve Honeycomb Polo
FRAME - The Long Sleeve Honeycomb Polo
FRAME - The Long Sleeve Honeycomb Polo
FRAME - The Long Sleeve Honeycomb Polo
FRAME - The Long Sleeve Honeycomb Polo
Shop at FRAME

FRAME - The Long Sleeve Honeycomb Polo
Shop at FRAME
Slide image
 
FRAME - The Twill Safari Jacket
FRAME - The Twill Safari Jacket
FRAME - The Twill Safari Jacket
FRAME - The Twill Safari Jacket
FRAME - The Twill Safari Jacket
Shop at FRAME

FRAME - The Twill Safari Jacket
Shop at FRAME
{ "@context": "https://schema.org", "@type": "CollectionPage", "name": "The Brand Shortlist", "description": "A curated TII shortlist of the brands worth paying attention to right now, including Khaite, Aflalo, DÔEN, Jamie Haller, TWP, Toteme, The Row, Metier, OSSOU, ROHE and FRAME.", "url": "https://www.theiconicissue.com/collections/the-brand-shortlist", "publisher": { "@type": "Organization", "name": "The Iconic Issue", "url": "https://www.theiconicissue.com" }, "about": [ { "@type": "Brand", "name": "Khaite" }, { "@type": "Brand", "name": "Aflalo" }, { "@type": "Brand", "name": "DÔEN" }, { "@type": "Brand", "name": "Jamie Haller" }, { "@type": "Brand", "name": "TWP" }, { "@type": "Brand", "name": "Toteme" }, { "@type": "Brand", "name": "The Row" }, { "@type": "Brand", "name": "Metier" }, { "@type": "Brand", "name": "OSSOU" }, { "@type": "Brand", "name": "ROHE" }, { "@type": "Brand", "name": "FRAME" } ] }